Privacy Policy

The proper handling of personal data is extremely important to us. Therefore, we take care when processing and protecting your personal information.

This is the privacy policy of Abex Advanced Ltd (Unit 1, Sherbourne House, 25 Northolt Road, Harrow, HA2 0LH, United Kingdom) (hereafter: “Neu Modo”, “Abex Advanced”, “we” or “us”). Our Company Registration Number is 12981185.

The main reason we collect personal information is to fulfil your order with us. We also capture information when you visit our website or social media pages (which uses cookies and similar technologies to learn how we can offer better services for you and other customers).

Personal information we collect

We currently collect and process the following information:

  • Your contact details. Your name, postal address and other contact details, such as your telephone number and e-mail address, and any other contact details you provide to us (including delivery address when you purchase our Products online).
  • Your purchases online. To complete your online purchases via the official Neu Modo website, we use your name, gender, telephone number, contact details and all relevant information regarding your purchases, such as the amount and date of your purchases, the Product(s) or service you purchase, the device through which you make your purchases, payment method, payment status, bank account details, (employee) discount, promo code used (if any), gift with purchases (if applicable), optional additional personal card or engraving data, delivery method and delivery address.
  • Your communication data. Any data shared by you when communicating with us via email, online, telephone, social media or any other form, such as questions, requests or complaints.
  • Your ratings and reviews and feedback. The opinions, experiences, preferences and interests and Product or event reviews that you publish on our websites or share with us online or through social media.

How we use your personal information

We use your personal information for a number of reasons. We rely on different legal grounds to process your personal information, depending on the purposes of our use and the risks to your privacy.

Where you have provided consent

Where you have given permission to use your data:

  • To contact you via email or SMS with marketing information about news and exciting offers relating to our products. For example, we rely on consent where you sign up to receive email newsletters by entering and submitting your email address. Where we send marketing information to you after presenting an opt-out option to you, we do so based on our legitimate interests, and not on the basis that we have obtained your consent;
  • To contact you to reconfirm your marketing preferences from time to time;
  • To contact you via SMS to confirm your delivery if required;

Where it is necessary for us to comply with our legal obligations

We will use your personal information to comply with our legal obligations such as health and safety:

  • To keep a record relating the exercise of any of your rights relating to our processing of your personal information;
  • To take any actions in relation to health and safety incidents required by law; and
  • To handle and resolve any complaints we receive relating to the services and products we provide.

Where necessary to perform a contract with you, or take pre-contract steps you’ve asked for

We may use and process your personal information where this is necessary to perform a contract with you, including:

  • To fulfil your orders, purchases and other transactions

Where necessary to pursue a legitimate interest

We may use and process your personal information using techniques such as analysis, evaluation, insight, customer surveys and others where it is necessary for us to pursue our legitimate interests as a business for the following purposes:

  • To promote our brand
  • To send marketing information to you after presenting an opt-out option to you
  • Measure the reach of our marketing
  • Judge the effectiveness of our campaigns
  • Enhance your customer experience
  • To operate the administrative and technical aspects of our business efficiently and effectively
  • For the prevention of fraud and other criminal activities

Remember at the time we first collect your details we will give you an option to opt-out and stop us sending you electronic marketing information and this option will be repeated in every subsequent electronic marketing message to you.


Marketing communications

We will use your personal information to send marketing information to you. You have the right to object to us sending you this information at any time.

  • If you have requested to receive such marketing information from us by opting-in (you may withdraw your consent at any time); or
  • In relation to marketing by post or email/SMS only, if we have obtained your contact details in the course of you placing an order or making a sales enquiry, and you have not objected to receiving such marketing communications from us. In this case, we will only use your contact details to send you email marketing communications that are based on similar products or services that you purchased from us (you will always have the opportunity to opt out at any time).
  • The marketing we will send to you will contain information about our products, events, product launches, exciting offers (including discounts, competitions and other promotions) and services. When you have not engaged with our marketing material for a while, we will contact you to reconfirm your marketing preferences.
  • We try to tailor any marketing material that we send to you for example by notifying you of special offers or promotions that will be of relevance to you, apply to your interests and in your location (we do this by monitoring your browsing and online and offline shopping habits and providing information on products you have viewed and related products). If you do not wish to receive communications from us, please inform us by using the unsubscribe link or by sending an email to

If you opt-out of receiving marketing communications from us (or we ask you to reconfirm your preferences and you do not respond), we will keep your email address on our suppression list indefinitely to ensure that we comply with your wishes. Please see further ‘The Periods for Which We Retain Your Personal Information’ below.

If after 2 years from the point you have had no interaction with our marketing emails/SMS we will email or text you to see if you want to remain on our marketing database and if you do not reply positively we will remove you from the list and place your details on our marketing suppression list.


Where we disclose your personal information to others

We only disclose personal information outside our business in limited circumstances. We may disclose your information to our third-party service providers, agents and subcontractors (Suppliers) for the purposes of providing services to us or directly to you on our behalf, including the operation and maintenance of our site, and social media pages. Such as:

  • Distribution (UK): To deliver products you have bought to where you wish them to go and return them when necessary
  • Email service providers (UK): To arrange for the delivery of an email correspondence to you
  • Printing and distribution services for our brochures and other posted communication (UK): To arrange for the printing and delivery of brochures and other posted matter
  • Customer Service Survey companies (UK): For them to contact you occasionally to determine your level of customer satisfaction

We may disclose your personal information to other third parties in the event of some or all our businesses undergoing a significant organisational change or if we had to comply with legal request.

Transfer of your personal information outside Europe

For all customers who shop within the UK, we do not transfer any personal information outside of Europe. If we do so in the future, we’ll let you know and take measures to protect your personal information.


We will take reasonable steps to ensure that your Personal Data are properly secured using appropriate technical, physical, and organizational measures, so that they are protected against unauthorised or unlawful use, alteration, unauthorised access or disclosure, accidental or wrongful destruction, and loss.

The periods for which we retain your personal information

We retain your Personal Data for as long as required to satisfy the purpose for which they were collected and used (for example, for the time necessary for us to provide you with customer service, answer queries or resolve technical problems), unless a longer period is necessary for our legal obligations or to defend a legal claim.

We take steps to limit access to your Personal Data to those persons who need to have access to it for one of the purposes listed in this Privacy Policy. Furthermore, we contractually ensure that any Third Party supplier processing your Personal Data equally provide for confidentiality and integrity of your data in a secure way.


Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.


Changes to our Privacy Policy

This Privacy Policy may be revised from time to time. Please check this page regularly for changes to this policy.

This Privacy Policy was last updated on 16th September 2021.

If you have any queries about this Privacy Policy or our handling of your personal data in general, please contact via email at or by telephone on +44 208 952 7719 (Monday – Friday 9.00am to 4.00pm)